Geijutze program / What is Home electronics cafe?

Restructuring of "Architecture" and "Region" as an alternative "Market"

HECP / Home electronics cafe

"Geijutze"program target for 300,000 locations in Japan and 20 million locations in the world

There are already "tens of millions" cafe facilities in Japan, and there are "tens of millions" home kitchener. "HECP / Home Electronics Cafe" is a rebuilding program of "architecture" and "region" of home publicization by cash forwork using "home electronics" in house and home anywhere.

The home electronics cafe is a "home opening movement" that quickly changes to a cafe just by hanging the plate on the door knob. First of all, I start as a neighborhood residents and friends tea party drinking space. It is a simple operation that anyone can operate alone by using a home-cooking menu that does not require excessive skill using kitchen appliances. The management style of home electronics cafe introduces the concept of consortium and work-sharing by family and friends, neighborhood residents, and SNS network. This "small work place" does not cost any new cost by using your own house. It is a market activity of tea ceremonies and trial-party style cafe for work that can easily and safely handle even the elderly and children by using home appliances.

Entrepreneurship of home electronics cafe is developed by 'public squat' which empty houses and abandoned houses dotted nationwide mainly at home. We aim to operate based on appropriate profit as compensation for self-independent management and social mission accomplishment. We do not need a little budget by using own house and home appliances. Participation by self-study focusing on elderly people will become the leading role of the community. It is a social movement that actively deepens economic independence, pension, medical and social security issues, watching the elderly and actively working with local communities.

HECP / home electronics cafe is a "private" space when you usually have only one person, but if a guest comes, that space will be "public". "Public" and "private" are not conflicting elements, and it is in self-determination that individuals choose what to"private" and what they open to "public" by themselves. Publicizing and sharing various resources by individuals creates the possibility of sharing of regional and economic markets. The point is, the alternative market is not a division by time or place but a multilayered overlap by on-layer = "layered".

HECP / home electronics cafe "house" has a standby mode called "sleep". Sleep is a power saving standby power mode. Sleep has a merit that it saves much power compared with the normal startup state, and enables quick reboot without terminating the program being started. Opening of HECP / home electronics cafe is different from general open, the concept of closed open "not closed and a little open". "Publicization of home = idea of publicness" is open to the house = open. In its use, the concept of hardstrict "enter" is more important than anything, and it requires unique manners and rules that are completely different from conventional common sense.

HECP / home electronics cafe has a unique service concept "JUSTICE" for general customers. "Customer" sounds a chime at the time of visit, it goes to the room after greeting the intention of entering the store. "JUSTICE" is a way of fairly servicing according to the manners level of "customers", segments only smart customers with a high level of manners and wanting them to relax freely just like "homes". Although we may decline the use for 'customers' too low manners. "Customers" are not subject to discrimination due to age, gender, nationality, industry, status, etc. other than their personality and manner - but also, there is no benefit service by them.

HECP / home electronics cafe's "architecture" features are open source. Everyone can participate in "freedom", and it is possible to develop the project. However, with regard to that entry, understanding about the distinction between "open access" and "commons" becomes necessary. Open access means "anyone can freely use", but the actual commons are limited by the sharing of ideals.Users must strictly observe rules and manners when using commons. Home electronics cafes are used not only by neighbors and friends but also by domestic and foreign people who are interested in the concept. Mass media, famous talents and cultural people, presidents of big companies and professors of universities do not handle them at all.

In general, genuine artists have good manners and morals and are very humble and sincere correspondence. However, it is also true that the media and advertising agencies have strong privilege consciousness and many people are very troublesome. In the past the mass media asked me to make a documentary movie. They said that they do not want to pay the participation fee because they are cooperating. However, we declined their participation. It is based on the way of thinking that it is impossible to create a privileged person inside to maintain the catalytic property of this project.

Currently in Japan's market society is too much devoted to competitive fundamentalism and the manner of "customer" is often seen as to displease somebody situation. In Japan, "Omotenashi" can be said to be a "professionalism" of service in a nice sense, but on the other hand it can be said that the concept of "customer" is a service culture of immature appearanceism. "Omotenashi" is a very nice toraditional property in Japan.

However, modern society manually forms only that form without considering the spirituality behind it, and introduces a wide range of excessive service standards for general commodity service industry. To that end, we are expanding the mental stress of the workers and we are shutting down the employment of "elderly people", "disabled people" and "foreigners". Furthermore, even in the job recruitment situation of the economic depression, even young people are not gathered to the service industry, creating a mismatch of employment.

Certainly delicate care is wonderful, but on the other hand, too much attention to detail has often resulted in wasting the life of things in excess. As Japanese society honors "Omotenashi spirit" it is said that we are closing our heads by ourselves.

The number of foreign tourists visiting Japan is increasing, and it has become a "lifeline" that was not anticipated in the Japanese economy in the past three years. Foreign tourists are now supporting the profits of hotels, restaurants, airlines, retailers, museums, etc. The Japanese government initially wanted to increase the number of foreign visitors to 20 million by 2020, but the goal was already achieved this year and raised the next target to 40 million.

However, many foreigners seeking in Japan are neither "casino" nor "omotenashi". Japan's identity = "attraction" is a community of human rights and environment and public. In other words, it is the original landscape of "architecture" and "region" anywhere in the country. The poor ideas such as "Omotenashi", "Casino" and "World Expo" are mere thoughts and illusions of "parliamentarians" and "scholars" who lacked imagination captured by past tradition.

"Can unknown one house have a "presence" as a symbol of that era?

Our "architecture" is wonderful than I expected! "

A home visit's "architecture" shares "hygge" time.

"" Home visit "is an activity that domestic and foregin travelers visit ordinary Japanese families, meaning short-term visits without accommodation, and can experience only lunch and dinner. It is about 2 ~ 3 hours avoiding the meal time period, to spend about a half a day at ordinary households, to have the Japanese understand everyday life. How would you like to welcome ?, but you do not have to deal with customers or do special things. It is important to welcome you as a member of the family, eat together, chat, and feel comfortable while wearing casual clothes.

When asking the Danish people "What is the most important thing for the Danish people, mostly the answer" hygge "comes back. After that the word "will not be translated into a foreign language" will always follow. The expression on that occasion is mixed with things like pride and nostalgia for Danish culture. For example, if you are called by someone close to home, eating meals, having coffee and handmade cakes, slowly chatting to your heart's content without concern for time, laughing with a light jokes, It means that the mind is relaxing and somehow warm feeling is shared by everyone on the spot.

People who visit home (visitors) are also nervous, so do not forget to take a little care. So it will be easier for families whose homes are narrow and unable to accept homestay and who are still worried about welcoming foreigners. Of course, visits not only by foreigners but also by Japanese people all over Japan are welcome.

Relax and keep it simple,Why do not you take in the usual commodities? We do not welcome greetings by making luxurious dinners different from usual, but preparing commodity home cuisine that we eat at home everyday. Only a few hours. Moreover, just eating the usual dinner together. It's only this, but the time to spend with people from all over the world without staying at home should be a new lifestyle. "


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